We believe it is our duty to exceed our customer’s expectation and gain their trust by delivering the right products and services with the highest quality and improve their satisfaction level. To seek excellence at all aspect today and tomorrow. In order to fulfill this mission:
By 2017, we strive to make SMQE the first choice for HVAC solution, be best-in-class as a distributor of quality products and services, a responsible corporate citizen and will continue to invest in facilities, systems and highly trained technical personnel providing an add-value to our business relationships. Promote cultural diversity and increase Saudization to work in healthy environment.